Rihanna's Fenty Skin Offers Gender

After weeks of previews on Instagram, the wait is finally over for Rihanna's highly awaited project. The brand will officially launch on July 31 exclusively on their website If you sign up now with your email and phone number via their website, you can get early access on July. The Hydra Vizor Invisible Moisturizer is a 2-in-1 SPF 30 sunscreen and moisturizer that defends and brightens skin while reducing the look of pores.

The genius behind Fenty Skin is that it speaks to the individual, no matter your gender or skin tone, your religious beliefs or sexual preference and does so in a non-prescriptive way, all the while harnessing the power of a celebrity who's known for her alternative take on beauty and unapologetic attitude to life.

Rihanna has been vocal about the fact that this line is for every person, regardless of gender, a crucial message to spread that directly contradicts years of marketing bullshit that misled consumers, perpetuated toxic masculinity, conned women into spending more on pink-washed products and was based on pseudo-science.

Not to mention that as a die-hard Fenty Beauty fan, I just knew Rihanna wouldn't bring subpar skincare products to the table. Among them Beauty are a Fenty Skin Total Cleans'r, which was filed on June 12. There are also medicated and non-medicated skincare preparations and soaps, accessories, bags, and more listed with the office.

Fenty Skin is skincare uncomplicated: Every multitasking product is easy to use and packed with benefits. When Rihanna launched Fenty Beauty in 2017, the brand was taking one approach: more. The songstress also revealed some of her 'best' skincare secrets. Watch Rihanna's nighttime skincare routine, part of the publication's Go To Bed With Me” series, above.